Blog

Designers might genuinely be the most resilient profession in tech. We get "replaced" on a rotating schedule and somehow keep showing up.

There was a time when shipping a design system meant handing over a Figma library and a documentation site. Done. Maintained quarterly, maybe. Updated when something broke or a rebrand forced the issue.

Most AI products don't fail because the technology is bad. They fail because someone decided to build the product around a capability before asking whether it was solving the right problem.

For years the career advice was clear: pick a lane. Be the interaction designer. Be the visual systems person. Be the researcher. Specialize, go deep, become the expert in one thing.

Now, before you open that feed full of new tools, new frameworks, and new AI updates that supposedly change everything, stay here for a second. This one's about you.

Every new AI feature adds something to the screen. A suggestion bar here, a smart filter there, an AI-generated summary, a copilot sidebar, a "did you mean" prompt.