I Lead Design Teams
Product, Marketing, and Operations ● Strategic and Hands-on
About me
Design Leadership ● Product & Marketing Design ● Design Operations
I build and scale design teams across product, marketing, and brand design.
I took a founding design role when web accessibility was just becoming an industry requirement, led UX/UI and brand design alongside operations at a digital agency for over a decade, mentored hundreds of design students through fundamentals, web, print, and digital art, and most recently led multidisciplinary teams across five global cybersecurity brands.
I care about two things: helping designers do their best work, and making sure that work drives real results. I build the systems, stay hands-on when it matters, and get out of the way when it doesn't.
What I Bring to the Table
Strategic leadership across product, marketing, and brand design
Design Ops expertise: Jira workflows, process automation, tooling optimization
Hands-on design skills paired with mentorship experience
Track record of building teams with high retention and strong eNPS
What I Bring to the Table
Strategic leadership across product, marketing, and brand design
Design Ops expertise: Jira workflows, process automation, tooling optimization
Hands-on design skills paired with mentorship experience
Track record of building teams with high retention and strong eNPS
What I Bring to the Table
Strategic leadership across product, marketing, and brand design
Design Ops expertise: Jira workflows, process automation, tooling optimization
Hands-on design skills paired with mentorship experience
Track record of building teams with high retention and strong eNPS
What Colleagues Say
"Working alongside Alex has been a privilege. He has this educator-like way of giving feedback that makes you want to do better. He's patient, genuinely cares about each person on the team, and creates an environment where people feel safe to share ideas."
Candice A.
Senior Design Manager, Express VPN
"Alex is easy to collaborate with and always pushes for better outcomes. He led an initiative to analyze landing pages for conversion improvements, which got design and content working together in a way we hadn't before. Thoughtful, creative, and genuinely pleasant to work with."
Shira S.
Head of Content, CyberGhost & PIA VPN
"Under Alex's leadership, the design team consistently delivered quality work on time. His transparent communication around workload and timelines made cross-team planning much smoother, and he consistently drove meaningful workflow improvements."
Ron M.
VP Growth, Kape Technologies
"Working alongside Alex has been a privilege. He has this educator-like way of giving feedback that makes you want to do better. He's patient, genuinely cares about each person on the team, and creates an environment where people feel safe to share ideas."
Candice A.
Senior Design Manager, Express VPN
"Alex is easy to collaborate with and always pushes for better outcomes. He led an initiative to analyze landing pages for conversion improvements, which got design and content working together in a way we hadn't before. Thoughtful, creative, and genuinely pleasant to work with."
Shira S.
Head of Content, CyberGhost & PIA VPN
"Under Alex's leadership, the design team consistently delivered quality work on time. His transparent communication around workload and timelines made cross-team planning much smoother, and he consistently drove meaningful workflow improvements."
Ron M.
VP Growth, Kape Technologies
CASE STUDIES
Featured Design Work ● Design Case Studies
product design
b2c
Redesigning the PIA VPN App
Project goal: Redesign the PIA VPN app to fix usability issues, meet WCAG 2.1 AA standards, and align with the 2021 brand.
My role: Design lead. Managed team of senior and lead designers, owned research and design direction, hands-on contributor to UI redesign and component library.
product design
b2c
Redesigning the PIA VPN App
Project goal: Redesign the PIA VPN app to fix usability issues, meet WCAG 2.1 AA standards, and align with the 2021 brand.
My role: Design lead. Managed team of senior and lead designers, owned research and design direction, hands-on contributor to UI redesign and component library.
product design
b2c
Redesigning the PIA VPN App
Project goal: Redesign the PIA VPN app to fix usability issues, meet WCAG 2.1 AA standards, and align with the 2021 brand.
My role: Design lead. Managed team of senior and lead designers, owned research and design direction, hands-on contributor to UI redesign and component library.
product design
b2c
Redesigning the PIA VPN App
Project goal: Redesign the PIA VPN app to fix usability issues, meet WCAG 2.1 AA standards, and align with the 2021 brand.
My role: Design lead. Managed team of senior and lead designers, owned research and design direction, hands-on contributor to UI redesign and component library.
Product design
PRM
Optimizing Affiliates Management app
Project goal: Redesign the Affiliates Management App to reduce workflow friction, improve usability across multiple brands, and comply with new cybersecurity requirements.
My role: UX/UI lead. Conducted user research, redesigned login and dashboard experience, unified visual system.
Product design
PRM
Optimizing Affiliates Management app
Project goal: Redesign the Affiliates Management App to reduce workflow friction, improve usability across multiple brands, and comply with new cybersecurity requirements.
My role: UX/UI lead. Conducted user research, redesigned login and dashboard experience, unified visual system.
Product design
PRM
Optimizing Affiliates Management app
Project goal: Redesign the Affiliates Management App to reduce workflow friction, improve usability across multiple brands, and comply with new cybersecurity requirements.
My role: UX/UI lead. Conducted user research, redesigned login and dashboard experience, unified visual system.
Product design
PRM
Optimizing Affiliates Management app
Project goal: Redesign the Affiliates Management App to reduce workflow friction, improve usability across multiple brands, and comply with new cybersecurity requirements.
My role: UX/UI lead. Conducted user research, redesigned login and dashboard experience, unified visual system.
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
Project goal: Widget usability and clarity improvement My role: UX/UI consultant, Design Lead
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
Project goal: Widget usability and clarity improvement My role: UX/UI consultant, Design Lead
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
Project goal: Widget usability and clarity improvement My role: UX/UI consultant, Design Lead
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
Project goal: Widget usability and clarity improvement My role: UX/UI consultant, Design Lead
UX/UI
CRO
Revamping VPNMentor PPC Pages
Project goal: Redesign PPC comparison pages to improve engagement, clarity, and conversion performance.
My role: UX/UI lead. Conducted CRO audit, redesigned page layout and vendor cards, created unified branding kit.
UX/UI
CRO
Revamping VPNMentor PPC Pages
Project goal: Redesign PPC comparison pages to improve engagement, clarity, and conversion performance.
My role: UX/UI lead. Conducted CRO audit, redesigned page layout and vendor cards, created unified branding kit.
UX/UI
CRO
Revamping VPNMentor PPC Pages
Project goal: Redesign PPC comparison pages to improve engagement, clarity, and conversion performance.
My role: UX/UI lead. Conducted CRO audit, redesigned page layout and vendor cards, created unified branding kit.
UX/UI
CRO
Revamping VPNMentor PPC Pages
Project goal: Redesign PPC comparison pages to improve engagement, clarity, and conversion performance.
My role: UX/UI lead. Conducted CRO audit, redesigned page layout and vendor cards, created unified branding kit.
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
Project goal: Visual identity refresh to improve brand clarity, consistency, and professionalism across Kape's assets
My role: Audit Lead, concept development
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
Project goal: Visual identity refresh to improve brand clarity, consistency, and professionalism across Kape's assets
My role: Audit Lead, concept development
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
Project goal: Visual identity refresh to improve brand clarity, consistency, and professionalism across Kape's assets
My role: Audit Lead, concept development
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
Project goal: Visual identity refresh to improve brand clarity, consistency, and professionalism across Kape's assets
My role: Audit Lead, concept development
Visual design
Visual Identity
Reimagining CyberGhost’s Illustration style
Project goal: Mascot redesign for versatility, emotional resonance, and scalable brand storytelling.
My role: Mascot redesign lead, systemization, and internal rollout strategy
Visual design
Visual Identity
Reimagining CyberGhost’s Illustration style
Project goal: Mascot redesign for versatility, emotional resonance, and scalable brand storytelling.
My role: Mascot redesign lead, systemization, and internal rollout strategy
Visual design
Visual Identity
Reimagining CyberGhost’s Illustration style
Project goal: Mascot redesign for versatility, emotional resonance, and scalable brand storytelling.
My role: Mascot redesign lead, systemization, and internal rollout strategy
Visual design
Visual Identity
Reimagining CyberGhost’s Illustration style
Project goal: Mascot redesign for versatility, emotional resonance, and scalable brand storytelling.
My role: Mascot redesign lead, systemization, and internal rollout strategy
Alex Dihel | Product & Marketing Design Leader | Design Operations www.alexdihel.com © | Privacy
Alex Dihel | Product & Marketing Design Leader | Design Operations www.alexdihel.com © | Privacy
Alex Dihel | Product & Marketing Design Leader | Design Operations www.alexdihel.com © | Privacy