Design Case Studies
How I Solve Problems Through Design
How I Solve Problems
Through Design
product design
b2c
Redesigning the PIA VPN App
Project goal: Redesign the PIA VPN app to fix usability issues, meet WCAG 2.1 AA standards, and align with the 2021 brand.
My role: Design lead. Managed team of senior and lead designers, owned research and design direction, hands-on contributor to UI redesign and component library.
product design
b2c
Redesigning the PIA VPN App
Project goal: Redesign the PIA VPN app to fix usability issues, meet WCAG 2.1 AA standards, and align with the 2021 brand.
My role: Design lead. Managed team of senior and lead designers, owned research and design direction, hands-on contributor to UI redesign and component library.
product design
b2c
Redesigning the PIA VPN App
Project goal: Redesign the PIA VPN app to fix usability issues, meet WCAG 2.1 AA standards, and align with the 2021 brand.
My role: Design lead. Managed team of senior and lead designers, owned research and design direction, hands-on contributor to UI redesign and component library.
product design
b2c
Redesigning the PIA VPN App
Project goal: Redesign the PIA VPN app to fix usability issues, meet WCAG 2.1 AA standards, and align with the 2021 brand.
My role: Design lead. Managed team of senior and lead designers, owned research and design direction, hands-on contributor to UI redesign and component library.
Product design
PRM
Optimizing Affiliates Management app
Project goal: Redesign the Affiliates Management App to reduce workflow friction, improve usability across multiple brands, and comply with new cybersecurity requirements.
My role: UX/UI lead. Conducted user research, redesigned login and dashboard experience, unified visual system.
Product design
PRM
Optimizing Affiliates Management app
Project goal: Redesign the Affiliates Management App to reduce workflow friction, improve usability across multiple brands, and comply with new cybersecurity requirements.
My role: UX/UI lead. Conducted user research, redesigned login and dashboard experience, unified visual system.
Product design
PRM
Optimizing Affiliates Management app
Project goal: Redesign the Affiliates Management App to reduce workflow friction, improve usability across multiple brands, and comply with new cybersecurity requirements.
My role: UX/UI lead. Conducted user research, redesigned login and dashboard experience, unified visual system.
Product design
PRM
Optimizing Affiliates Management app
Project goal: Redesign the Affiliates Management App to reduce workflow friction, improve usability across multiple brands, and comply with new cybersecurity requirements.
My role: UX/UI lead. Conducted user research, redesigned login and dashboard experience, unified visual system.
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
Project goal: Widget usability and clarity improvement
My role: UX/UI consultant, Design Lead
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
Project goal: Widget usability and clarity improvement
My role: UX/UI consultant, Design Lead
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
Project goal: Widget usability and clarity improvement
My role: UX/UI consultant, Design Lead
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
Project goal: Widget usability and clarity improvement
My role: UX/UI consultant, Design Lead
UX/UI
CRO
Revamping VPNMentor PPC Pages
Project goal: Redesign PPC comparison pages to improve engagement, clarity, and conversion performance.
My role: UX/UI lead. Conducted CRO audit, redesigned page layout and vendor cards, created unified branding kit.
UX/UI
CRO
Revamping VPNMentor PPC Pages
Project goal: Redesign PPC comparison pages to improve engagement, clarity, and conversion performance.
My role: UX/UI lead. Conducted CRO audit, redesigned page layout and vendor cards, created unified branding kit.
UX/UI
CRO
Revamping VPNMentor PPC Pages
Project goal: Redesign PPC comparison pages to improve engagement, clarity, and conversion performance.
My role: UX/UI lead. Conducted CRO audit, redesigned page layout and vendor cards, created unified branding kit.
UX/UI
CRO
Revamping VPNMentor PPC Pages
Project goal: Redesign PPC comparison pages to improve engagement, clarity, and conversion performance.
My role: UX/UI lead. Conducted CRO audit, redesigned page layout and vendor cards, created unified branding kit.
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
Project goal: Visual identity refresh to improve brand clarity, consistency, and professionalism across Kape's assets
My role: Audit Lead, concept development
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
Project goal: Visual identity refresh to improve brand clarity, consistency, and professionalism across Kape's assets
My role: Audit Lead, concept development
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
Project goal: Visual identity refresh to improve brand clarity, consistency, and professionalism across Kape's assets
My role: Audit Lead, concept development
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
Project goal: Visual identity refresh to improve brand clarity, consistency, and professionalism across Kape's assets
My role: Audit Lead, concept development
visual design
visual identity
Reimagining CyberGhost’s Illustration style
Project goal: Mascot redesign for versatility, emotional resonance, and scalable brand storytelling.
My role: Mascot redesign lead, systemization, and internal rollout strategy
visual design
visual identity
Reimagining CyberGhost’s Illustration style
Project goal: Mascot redesign for versatility, emotional resonance, and scalable brand storytelling.
My role: Mascot redesign lead, systemization, and internal rollout strategy
visual design
visual identity
Reimagining CyberGhost’s Illustration style
Project goal: Mascot redesign for versatility, emotional resonance, and scalable brand storytelling.
My role: Mascot redesign lead, systemization, and internal rollout strategy
visual design
visual identity
Reimagining CyberGhost’s Illustration style
Project goal: Mascot redesign for versatility, emotional resonance, and scalable brand storytelling.
My role: Mascot redesign lead, systemization, and internal rollout strategy
Alex Dihel | Product & Marketing Design Leader | Design Operations www.alexdihel.com © | Privacy
Alex Dihel | Product & Marketing Design Leader | Design Operations www.alexdihel.com © | Privacy
Alex Dihel | Product & Marketing Design Leader | Design Operations www.alexdihel.com © | Privacy