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Case Studies

Featured Design Work and Case Studies

Product Design | UX/UI Affiliate CRO | Brand Design | Visual Design

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PRODUCT DESIGN / B2C

Redesigning the PIA VPN App

Project goal: Redesign the PIA VPN App to modernize usability, strengthen accessibility, and align the product with the 2021 brand identity.

My role: Team Lead, driving cross-department collaboration and contributing hands-on to research, design, and delivery.

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PRODUCT DESIGN / Enterprise Tool

Optimizing Affiliates Management app

Project goal: Redesign the Affiliates Management App to reduce workflow friction, improve usability across multiple brands, and comply with new cybersecurity requirements.

My role: UX/UI Lead, audit, design overhaul

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PRODUCT DESIGN / B2B2C

Reviewing EqualWeb Accessibility Widget

Project goal: Widget usability and clarity improvement

My role: UX/UI consultant, Design Lead

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UX/UI / Affiliates CRO

Revamping VPNMentor PPC Pages

Project goal: Redesign of PPC comparison pages to improve engagement, clarity, and conversion performance


My role: UX/UI Lead, audit, design overhaul

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BRAND DESIGN / Corporate Identity

Refreshing Kape Technologies Visual Identity.

Project goal: Visual identity refresh to improve brand clarity, consistency, and professionalism across Kape's assets


My role: Audit Lead, concept development

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VISUAL DESIGN

Reimagining CyberGhost’s Illustration style

Project goal: Mascot redesign for versatility, emotional resonance, and scalable brand storytelling


My role:  Mascot redesign lead, systemization, and internal rollout strategy

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