DON'T PANIC. Designers Aren't Cooked.

Google updated Stitch this week. Not launched. Updated. The tool has been around since May 2025, when it debuted at Google I/O as an AI-powered UI generation experiment. What's new is an infinite canvas, voice controls, design agents, and multi-screen generation.
Impressive update? Sure. But the reaction online has been predictably dramatic.

"Designers, I think we're cooked" went viral within hours - followed by the usual chorus of "Figma killer" takes and Figma dropped 12% in two days.
We do this every time. Someone updates something, and a corner of the internet starts eulogizing an entire profession before lunch.

Stitch generates UI from prompts. So does Figma Make. So does UX Pilot. So does Magic Patterns. So does Uizard. And Stitch itself is built on Galileo AI, which Google acquired and rebranded. This is a category now, not a single product moment. Google's version is polished, free, and backed by Gemini. It's also still a Labs experiment with no enterprise tier and no promises about long-term availability.

These tools compress the time between idea and pixels on screen. That's genuinely useful for exploration and early prototyping. But faster output has never been the same thing as better output. Generating five screens in two minutes doesn't mean any of them are good. It means you now have five things to evaluate instead of one.

And from what I've seen so far, Stitch isn't even great at the output part. Broken buttons, text rendering issues, questionable spacing choices. It produces something that looks like a design at demo speed and zooming in tells the real story.

But even if the output were flawless, creating a design and designing are still not the same thing. Someone still has to own the PRD, the design direction, the user context, the reason that CTA needs to sit above the fold on mobile but below the hero on desktop. That's what makes design valuable, and no generation tool is taking responsibility for those decisions.
Compiling screens is a technical task. Strategy is a design skill and it does not getting automated (not efficiently anyway).

So no, designers aren't cooked. But if you watched that demo and genuinely, seriously thought "well, that's my job done"... you might want to think about what you believed your job was in the first place.