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The War Table of Product Design

Design Strategy

Design Strategy

Design Strategy

UX/UI

UX/UI

UX/UI

In every fantasy campaign, there’s that moment when the map gets unrolled across the table and everyone leans in. Lanterns catch the edges of mountain ranges and river paths, and the whole room shifts from guessing to understanding. The terrain speaks. You can suddenly see where progress will be slow, where danger hides, and where momentum can carry the journey forward.

Design eventually reaches a moment like this too. You begin to sense how each decision fits into the wider landscape. A friction point becomes a ridge you can’t ignore. A vague metric sinks into the ground like a swamp. What used to feel like a single screen now feels like part of a route, and your attention naturally stretches beyond the frame you started with.

• Zoom out before shaping the details
It’s easy to dive into layout right away, but maps reward patience. When you understand what the user is actually trying to move through, the right entry points reveal themselves.

• Patterns become the roads that hold the journey
A solid design system builds pathways you can trust. When the basics stay dependable, your focus can shift toward the choices that carry real impact.

• Trade-offs draw the shape of the route
Every product has constraints, and every journey has terrain that pushes back. The important decisions often come from recognizing where to spend energy and where a gentler path keeps everyone moving.

Design grows deeper when you start shaping how people move across the experience instead of arranging what they see in a single moment. It becomes a kind of navigation  -  choosing pace, clearing obstacles, and setting a direction that feels intentional from the first step to the last.
The war table is where understanding forms. Product design finds its clarity in the same place.

December 23, 2025

Alex Dihel | Design Leader | Product & Marketing Design | Design Operations   www.alexdihel.com ©

Alex Dihel | Design Leader | Product & Marketing Design | Design Operations   www.alexdihel.com ©

Alex Dihel | Design Leader | Product & Marketing Design | Design Operations   www.alexdihel.com ©

Alex Dihel | Design Leader | Product & Marketing Design | Design Operations   www.alexdihel.com ©