ABOUT ALEX
UX/UI Leader | Creative Ops Specialist
Seasoned Jedi Master Multidisciplinary Design Leader with 20+ years of experience across UX/UI, marketing, product design, and design education.
I’ve led and scaled global design teams through reorgs, rapid growth, and complex multi-brand environments. At ExpressVPN, CyberGhost, and PIA, I’ve built high-performing design teams with 100% retention over several years, consistently earning top eNPS scores and helping team members grow into leadership roles.
My approach blends creative direction with operational clarity. From leading redesigns that lifted revenue and cut bounce rates, to building design systems and Jira frameworks that halved project turnaround time, I turn design into a driver of business performance. I’ve restructured workflows, optimized promotional assets, and cut expenses - all while keeping design quality high and teams motivated.
Why Me?
Experience in Strategic Leadership across brand, product and marketing design
Extensive hands-on design expertise and experience in Design Mentorship
Creative Ops expertise - from Jira workflows and team management to tools budgeting
Experience in Remote-native Leadership - managing teams across time zones
Experience in Hiring & Building teams with consistent high eNPS scores
What Colleagues Say About Alex
“Alex leads with care, patience, and an inspiring work ethic. His educator-like feedback style and inclusive leadership create a supportive, collaborative environment where everyone feels heard. I’ve learned so much from working with him.”
Candice A.
Senior Design Manager, Express VPN
“Alex is a thoughtful and collaborative leader who brings clarity, creativity, and care to every project.
He fosters open communication, sharpens design strategy, and makes working together both productive and enjoyable.”
Shira S.
Head of Content, CyberGhost & PIA VPN
“Alex blends creative leadership with clear communication and a focus on quality. He builds strong cross-team partnerships, improves workflows, and leads with consistency and calm. Working with him was smooth, efficient, and a real pleasure.”
Ron M.
VP Growth, Kape Technologies
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CASE STUDIES
Featured Design Work and Case Studies
EXPERIENCE
History & Background
I’ve spent two decades exploring the Alpha Quadrant shaping design from every angle: as an UX/UI designer, as an educator, and in recent years as a Senior Design Manager guiding large, diverse creative teams. From college classrooms to global brands like ExpressVPN, Private Internet Access and CyberGhost, my focus has always been the same: enable designers to do their best work, and help organizations align vision with design execution.
My Professional path:
Senior Design Manager / Design Lead | Kape Technologies | 2021 - 2025
Lead UX/UI Designer | Kape Technologies | 2020 - 2021
UX/UI Designer and Accessibility Specialist | Equalweb ltd. | 2017-2020
Senior Web and Brand Designer | Interdeal Development ltd. | 2009 - 2020
Senior Design Instructor & Curriculum Developer | E.P.S College | 2004 - 2009
